On April 20, 2026, Urban Triage opens the doors on Less Noise, Wisconsin's first Black-led, community-funded, full spectrum hemp wellness brand. This is more than a product launch. It is the result of years of agriculture work, community resilience, and a refusal to wait for systems that failed us.

Waitlist members get first access, both in-store and online at lessnoise.com, including an exclusive launch day discount. Walk in, meet the team, try the products, and be part of the moment this brand becomes real. No hype. No filler. Just clean, grounded wellness grown right here in Wisconsin.

The online store goes live at lessnoise.com simultaneously on 4/20 for those shopping from home. All products are for adults 21+, hemp-derived, Wisconsin-grown, and independently lab tested by Stacks Family Farms.

"Every product you purchase is grown here in Wisconsin, formulated for your nervous system, and directly funds the programs that sustain our community. This is what grounded looks like." — Brandi Grayson, Founder & CEO, Urban Triage, Inc.

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Launch Collection - Available April 20, 2026

🌿Recovery Balm: 1000 mg full spectrum CBD - Arnica - Calendula - Rosehip. For the body that carries everything.

🌿Still: Full spectrum hemp pre-roll - Single-orgin Wisconsin - Clean burn. For the moment, you finally exhale.

🌿Calm: Mango CBD gummy - 200 mg - Non-intoxicating. For calm on your own terms.

🌿Relax: Fruit smoothie CBD gummy - 200mg - Non-intoxicating. For balanced days.

🌿Flow: Daytime THC gummy - 10 mg full spectrum. Balanced energy and morning ritual, daytime calm.

🌿Bloom: Social THC gummy - 10 mg full spectrum. For being present with the people you love.

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🌍 WHY THIS MATTERS

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Every product is grown in partnership with Stacks Family Farms in La Crosse. Inspired by Urban Triage's Hemp Specialty Crop Program for Entrepreneurs — a 12-week program turning agricultural training into business ownership and generational opportunity.

Revenue directly funds Urban Triage's community programs, including free produce distribution to local residents.

This is what it looks like when community becomes the system.

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📣 FOR INFLUENCERS & PRESS

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Covering wellness, agriculture, Entrepreneurship, or the Wisconsin hemp scene? Come through. Products to try, stories to tell, people to meet. Reach out directly to connect ahead of the event.

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🌿 ABOUT LESS NOISE

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Less Noise is a full-spectrum organic hemp wellness brand launched by Urban Triage, a Madison-based nonprofit. Products include balms, pre-rolls, and gummies — all lab-tested, Wisconsin-grown, and compliant with Wisconsin and federal regulations. AGE RESTRICTION 21+

Available starting April 20 at:

🔗 lessnoisewellness.org

🏪 During the event

📍 Soon to be at pop-up events and community markets

AGE RESTRICTION 21+

"We are reclaiming 4/20 — not as a stereotype, but as a symbol of healing, pride, and possibility. Every product represents that choice. Every purchase fuels that future."

— Brandi Grayson, Founder & CEO, Urban Triage

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