Brandi Grayson incorporates the practice of embracing goodness into her daily life. Despite life's inevitable challenges, she actively opts for a life abundant with positivity, both in her personal and professional spheres.

Outside of the office, Brandi confronts an exciting yet challenging new reality—homeownership. She recently purchased her first house, fulfilling a lifelong goal of hers. With a touch of creativity from a local contractor, she undertook necessary repairs, transforming the space into a welcoming and cherished home. Alongside this achievement, Brandi revels in the joy of sharing life with a loving partner who seamlessly supports and complements her lifestyle. Adding to the mix, a red-nosed pit bull puppy has nuzzled its way into her family.

Professionally, Brandi thrives in an uplifting and dynamic landscape. In the office, she’s surrounded by a dedicated and passionate team, who never ceases to impress her. At home, she finds quiet sanctuary, spending crucial time and energy shaping the future of Urban Triage and the community it serves.

Brandi Grayson does a little of everything, embracing each role with unmatched energy and fervor. She’s a proud mother of four, a grassroots community organizer, a nonprofit founder, and a small business owner. She’s held titles such as Director of Programming, Analyst, Realtor, and Claims Adjuster, to name a few. She is the Founder, CEO, and President of Urban Triage, Inc., and her own business, Grayson Consulting, LLC.

In 2014, she co-founded the Young, Gifted, and Black Coalition (YGB) and has led Urban Triage as CEO for the last seven years. In this role, she centers on self-awareness and vulnerability as the two key factors to elicit change. Every day, she channels her energy into disentangling our current support networks and weaving new ones—ones based on love and understanding.

Being a bright and powerful catalyst for community change, she was awarded Wisconsin Social Justice Leader of the Year in 2022 and Madison Black Chamber’s Community Leader in 2023. Beyond any professional achievement, Brandi Grayson finds purpose in catalyzing moments of profound transformation within the community around her. Success to her is not a metric worth counting but rather, a story worth telling.

Contact Brandi

Sehade Carter brings a dynamic blend of passion, expertise, and commitment to her role as Chief Development Officer. With a background in HR Management, Sehade is dedicated to fostering positive change, building beneficial connections, and supporting nonprofit endeavors that make a meaningful impact.

With over a decade of management experience across retail, nonprofit, and volunteer sectors, Sehade excels in bringing teams together for peak efficiency and inclusivity. Her focus on developing effective internal procedures, solving employee-related issues, and nurturing job satisfaction has contributed to the success of numerous organizations she has been a part of.

In addition to her professional endeavors, Sehade is deeply involved in the Madison community. 

Sehade is an active member of the Board of 100+ Women Who Care Madison, a committee member for Women United of Dane County, and an Ambassador for the Greater Madison Chamber of Commerce.

Contact Sehade

Felix Giboney IV, a Memphis native, is a dedicated advocate for community development, social impact and youth empowerment. With a Bachelor's degree in Business Administration and an MBA and MS in Social Innovation and Sustainability from Edgewood College, Felix is equipped with the skills to address pressing social and environmental challenges.

Passionate about investing in the next generation, Felix is deeply involved in youth programming and mentoring initiatives. He works tirelessly to create opportunities for young people to thrive personally and professionally.

Felix has a passion for engaging in various community development projects in Dane County and beyond, focusing on affordable housing, economic empowerment, and social cohesion. He collaborates with local organizations and residents to drive positive change.

Through his commitment and passion for social impact, Felix Giboney IV continues to inspire others to join him in building a brighter future for Madison and beyond.

Zandra Hagberg is a results-driven marketing professional in the non-profit industry, currently serving as Director of Marketing and Compliance at Urban Triage, Inc. Zandra has nearly ten years of experience in developing, managing, and leading demand creation, branding, and thought leadership strategies. She has a passion for building remarkable teams and campaigns and developing and motivating others.

Zandra is responsible for the marketing, communication, compliance, and business development efforts of the organization. In addition to strategic business development efforts, she directs media relations, branding, advertising, social media, and website development. She manages and oversees sponsorships, events, charitable contributions, and more.

Prior to coming on board with Urban Triage, Inc., Zandra served as Chief Operating Officer with Focused Interruption Coalition. She also operates her own consulting practice, JMC Business Solutions, providing logo and brand development for small business startups. Prior to joining the non-profit world, Zandra spent 15 years in the public sector, both in State government and the UW, and nearly 10 years in the private sector as a Real Estate Transactions Specialist and Community Development Consultant.

When Zandra isn’t working, she is enjoying her four grandchildren and six children. She is also a Certified Peer Support Specialist and volunteers her time providing court advocacy support, violence prevention efforts, and combating mass incarceration.

Contact Zandra

Antavia Grayson was born and raised in Madison, Wisconsin, and is the daughter of Urban Triages’ CEO Brandi Grayson. She attended the University of Wisconsin-Milwaukee and studied Business Marketing. Antavia's role as Office Manager and Human Resources for Urban Triage has taught her a lot about the importance of community and the impact this organization has brought to the greater Madison area. 

In her free time, Antavia loves relaxing, taking walks, and spending time with her daughter Nahla. She is very interested in home decor and has an eye for aesthetics. Antavia’s empathetic spirit makes it easy for her to build relationships and connect with people as she has been doing for the duration of working at Urban Triage! 

Ruthanna is the dedicated Agriculture Program Manager at Urban Triage, where she expertly handles all facets of agricultural programming. Her academic journey culminated in a BA in Bio-Medical Science, which she earned from the University of Wisconsin River Falls in 2017. She embarked on an international service adventure with the Peace Corps after her undergraduate studies. Ruthanna served as an Agriculture extension agent for over two years, acquiring valuable field experience and enriching her knowledge in sustainable agriculture practices.

Her professional background is complemented by a variety of roles she has undertaken in laboratory settings and Animal Care. These positions have allowed her to hone her scientific skills and deepen her understanding of biology in real-world applications. At Urban Triage, Ruthanna leverages this combined expertise to drive impactful programs that support Urban Triage's agricultural initiatives.

Katrina Burnett is a dedicated advocate for the homeless community, currently serving as the Homeless Outreach Lead at Urban Triage. Having been with the organization for over a year, she recently received a well-deserved promotion to her current position after demonstrating her commitment and effectiveness in the role of Homeless Outreach Specialist.

In her capacity as lead, Katrina directs the Unhoused Neighbors program, where her responsibilities extend to managing outreach initiatives and building meaningful connections with individuals who identify as homeless within our community. Her work is critical in providing supportive services that span from immediate needs to long-term assistance, including connecting people to suitable housing options. Under Katrina's guidance, the program continues to offer hope and practical solutions to some of the most vulnerable members of our society.

With a tenure that began in September 2021, Katrina Kane has been an influential part of Urban Triage, initially serving in Rental Support before transitioning to her current role as Quality Assurance Lead. In her pivotal position, Katrina is dedicated to elevating the organization's standards by coaching fellow staff members towards excellence and is tasked with ensuring that services meet established standards of excellence.

As a mother of three—two sons and a daughter—family forms the nucleus of Katrina's world. Her professional journey prior to joining Urban Triage was deeply rooted in the childcare sector, where she devoted roughly five years. Following this period, she enriched her portfolio by working with Madison Metropolitan as a Special Education Assistant. In moments away from her responsibilities, Katrina revels in quality time with her children, partaking in shopping sprees, immersing herself in movies, and savoring the joy of dining out. A testament to her engagement with the organization's mission, Katrina appreciates how Urban Triage serves as a pillar in the community by consistently supporting and advancing societal progress.

Sha'rron Mitchell is the epitome of dedication and warmth in his role as a Housing Navigation Specialist at Urban Triage. Renowned in the community for his commitment, Sha'rron extends his passion for helping others beyond his work with unhoused neighbors at The Beacon. A full-time father to two wonderful girls, Rayne and Deniye, he also channels his energy into coaching football and basketball. His ability to infuse humor and positivity into every situation not only uplifts those around him but also brings an invaluable dynamic to our team. We are thrilled to have Sha'rron, a true beacon of good vibes, amongst us at Urban Triage.

Amiah is a dedicated Marketing Assistant at Urban Triage, having been with the organization for over a year. During her tenure, she has become an instrumental member of the marketing department. Amiah's contributions range from coordinating marketing events and campaigns to analyzing customer trends and managing social media strategies.

Her passion for community outreach and her expertise in digital marketing have played a pivotal role in amplifying our organization's mission. Amiah's creativity and analytical skills have led to innovative campaign strategies that resonate with our audience and drive our message home. 

With a keen eye for detail and a commitment to excellence, Amiah continues to support Urban Triage in fostering strong relationships within the community and advancing our brand presence.

Tiara oversees the Rental Support Specialists to make sure the program runs smoothly. She started at Urban Triage in March of 2022. She graduated in 2016 from Deforest High School and moved to Madison from La Crosse in 2013. Prior to joining Urban Triage, she worked at Animal Cracker Inc. for two years and absolutely loves children. Tiara is completely selfless, so she takes great satisfaction in making others happy. When she is not working, she is taking care of her daughter and has a part-time job, so she doesn't have a lot of free time. She is, however, a big fan of traveling when she can.

Kimi is the Housing Coordinator at Urban Triage and has been with the organization since October of 2021. Kimi started her career with Urban Triage as a Rental Support Specialist and was promoted in January of 2023 to Housing Coordinator. She is a mother of 2, her daughter Ja'Tavia and son Daki. Before joining Urban Triage, Kimi was a CNA at a skilled nursing facility for 4 years. Her co-workers describe her as a patient and kind person, and Kimi believes these attributes will be valuable with where Urban Triage is headed.